Meta Ads that report
numbers you can defend.
Facebook and Instagram campaigns with a creative testing cadence and server-side event data behind them.
- Ads Manager and GA4 report completely different numbers
- The Pixel fires inconsistently or duplicates events
- Conversions API was never implemented
- Creative performance plateaued months ago
- Lead volume is fine but lead quality is not
What the work involves
Pixel and CAPI
Browser and server-side events deduplicated, parameters mapped, and event quality checked in Events Manager before scaling anything.
Campaign structure
Prospecting and retargeting separated, budgets consolidated, and learning phases respected instead of reset every week.
Creative testing
A steady testing rhythm across hooks, formats and offers, with winners documented rather than guessed at.
Lead quality loop
Where a CRM exists, lead outcomes are fed back so campaigns optimise toward the leads that actually close.
Meta becomes a channel you can compare against everything else, because the events underneath it are correct.
Next step
Thirty minutes, no hard sell.
Tell me what is happening in the account and I will tell you what I would look at first — whether or not you hire me.