Advertising and the
measurement underneath it.

Every engagement starts with the same question: is this a media problem, a measurement problem, or both? These are the areas I work in, and what you actually receive from each.

01 /Capabilities

Ads are only half
the system.

From the first impression to the final conversion event, I work across both media buying and the measurement infrastructure underneath it.

01

Paid Media Management

CHANNEL_01 / ACQUISITION SYSTEM

  • Campaign strategy
  • Account audits
  • Account restructuring
  • Campaign setup
  • Budget allocation & pacing
  • Prospecting & retargeting
  • Audience strategy
  • Keyword strategy
  • Creative & ad copy testing
  • Performance optimisation
Platforms
Google AdsMeta AdsLinkedIn AdsTikTok AdsReddit AdsDV360 / Programmatic
02

Conversion Tracking

CHANNEL_02 / EVENT CAPTURE

  • Google Ads conversion tracking
  • Meta Pixel, LinkedIn Insight Tag, TikTok Pixel
  • GA4 events & Google Tag Manager
  • Form, lead, signup, purchase & booking tracking
  • Custom & cross-domain tracking
  • Enhanced conversions
  • Conversion validation
flow_map
CLICK
GTM
EVENT
GA4
AD PLATFORM
03

Meta CAPI & Advanced Measurement

CHANNEL_03 / SERVER SIGNAL

Server-side tracking is only recommended where your stack genuinely supports it.

  • Meta Conversions API
  • Pixel + CAPI setup
  • Browser/server event deduplication
  • Event matching & validation
  • CAPI troubleshooting
  • Server-side tracking assessment
  • Attribution troubleshooting
flow_map
BROWSER EVENTSERVER EVENT
EVENT ID
DEDUPLICATION
META
04

GA4 & Google Tag Manager

CHANNEL_04 / DATA ARCHITECTURE

  • GA4 setup
  • GTM architecture
  • Tags, triggers, variables
  • Custom events & conversion configuration
  • Debugging & data validation
  • Event taxonomy
  • Funnel & cross-domain measurement
05

Tracking Audits & Fixes

CHANNEL_05 / DIAGNOSTICS

  • Broken or duplicate conversions
  • Missing events, incorrect triggers
  • Pixel errors & attribution gaps
  • UTM and cross-domain issues
  • Conversion discrepancies
  • Tracking QA
diagnostic_stream
  • EVENT RECEIVEDOK
  • DEDUPLICATION ACTIVEOK
  • TRIGGER VERIFIEDOK
  • CONVERSION VALIDATEDOK
06

Funnel & CRO

CHANNEL_06 / POST-CLICK

  • Landing-page & funnel analysis
  • Form-dropoff analysis
  • CTA recommendations
  • Conversion-path analysis
  • A/B testing
  • Retargeting strategy
  • Checkout & signup flow analysis
07

Reporting & Analytics

CHANNEL_07 / DECISION LAYER

  • Marketing dashboards
  • GA4 analysis
  • Looker Studio / Power BI
  • Attribution reporting
  • ROAS, CPA, CPL, CPI, CTR analysis
  • Conversion-rate analysis
  • Decision-focused reporting
08

Marketing Automation

CHANNEL_08 / WORKFLOW

Automation supports your sales team — it does not replace it.

  • Lead routing & CRM workflows
  • Webhook-based workflows
  • Form-to-CRM automation
  • Lead notification & follow-up
  • Advertising-data workflows
  • Reporting automation
  • API integrations & troubleshooting
Tooling
n8nMakeZapierAPIsWebhooks
flow_map
LEAD
WEBHOOK
CRM
NOTIFICATION
FOLLOW-UP
checkpoint / 03.5

Want to see what could be improved in your current setup?

Let's look at your campaigns, tracking and funnel together.

Book a Call

Start here

Let's find out
what's leaking.

Bring your campaigns, tracking setup or growth problem. We'll use the call to understand what is working, what isn't and what the next step should be.

No sales team. You'll speak directly with Prakhar.

  • Media

    spend deployed

  • Tracking

    events captured

  • Attribution

    sources resolved

  • Conversion

    revenue matched

One measured outcome

Idle

Book a 30-Min Call