LinkedIn Ads priced
against real pipeline.
B2B campaigns where the cost per lead means nothing unless sales agrees the leads are real.
- Cost per lead is high and rising
- Sales says the leads are not the right seniority or company size
- Audiences overlap and compete against each other
- No view of which campaign produced pipeline
- Budget is spread thin across too many campaigns
What the work involves
Audience architecture
Targeting built around buying intent and firmographics, with prospecting and retargeting kept apart so learnings stay readable.
Lead capture
Lead gen forms and landing page routes tested against each other, with Insight Tag and lead events validated end to end.
CRM feedback
Leads reviewed by campaign in the CRM so quality — not just volume — drives where budget goes next.
Creative and offer
Messaging tested against the specific objection each segment has, rather than one generic ad for everyone.
A previous B2B services account reached a 74% reduction in cost per lead across $143K of managed media using this approach.
Next step
Thirty minutes, no hard sell.
Tell me what is happening in the account and I will tell you what I would look at first — whether or not you hire me.