Google Ads managed by
the person auditing it.
Search, Performance Max, Demand Gen and remarketing, built on conversion data the bidding can actually trust.
- Spend keeps rising while conversions stay flat
- Search terms are pulling irrelevant traffic
- Performance Max is a black box nobody can explain
- Conversions are counted twice, or not at all
- The account has grown into hundreds of unused campaigns
What the work involves
Account restructure
Campaign, ad group and keyword structure rebuilt around how the business actually sells — not around how the account grew over time.
Conversion inputs
Primary conversions, enhanced conversions and offline imports set up so Smart Bidding optimises toward revenue, not form loads.
Search term control
Ongoing negative keyword work, match type discipline and query review so budget stops funding the wrong intent.
Budget reallocation
Spend moved toward the campaigns, geographies and devices that produce qualified outcomes, reviewed on a fixed cadence.
You get a clean account, honest reporting and a direct line to the person making the changes.
Next step
Thirty minutes, no hard sell.
Tell me what is happening in the account and I will tell you what I would look at first — whether or not you hire me.